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  • Writer's pictureHannah Burns


Updated: Nov 16, 2020


Losing women from the workforce pool has dire consequences for any business. If women are well represented at the top, companies are 50% more likely to outperform their peers. With more women leaving the workforce, the opportunities for having solid female representation goes down. It is estimated that losing an employee can cost one and a half to two times the employee’s salary. Beyond that, senior-level women have a vast and meaningful impact on a company’s culture. They are more likely than senior-level men to embrace employee-friendly policies and programs and to champion racial and gender diversity.

Covid-19 has put a strain on families and is forcing many working parents to stay home, which is disproportionately impacting women. McKinsey’s 2020 Women in the Workplace estimates 1 in 3 mothers have considered leaving the workforce or downshifting their careers because of COVID-19, citing childcare responsibilities as the primary reason.

There is an opportunity for companies to create an environment where working mothers have equal opportunity to achieve their career ambitions and avoid the burnout of motherhood. By strategically investing in more personalized health benefits that help those mothers trying to balance a new work/life situation, parenting is made visible.

Nurture by NAPS is a platform developed by a Registered Nurse and a Nurse Practitioner that provides prenatal education and postnatal support for working mothers via an evidence-based approach.

This program brings childcare and mothercare to the forefront and makes it part of the conversation. Companies acknowledge the challenges that women face in both their career and their home life and commit to providing them the tools and support they need to resume their roles as valued assets in the workforce.

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